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L'eau noire Bijoutière

Strategy, Logo & Identity - 2019

L’Eau Noire is a jewellery maker based in the French Alps who creates jewels with a raw aspect and inspired by the magic of nature.



my role

  • Strategy
  • Logo
  • Identity


The main goal in creating the identity for L'eau noire was to find a balance between the high quality that the jeweler anchors her jewels in selecting semi-precious stones, and the raw and natural aspect of jewels which suggest the astral universe.


  • Mindsparkle Magazine, 2019
  • World Brand Design, 2019
  • AIGA (American Institute of Graphics Arts), 2019

L’Eau Noire works mainly with silver and semi-precious stones, cut by hand by a stonecutter. The identity created is inspired by the astral and heavenly universe in like manner that the craftsman uses it as an inspiration for her creations.